Category Archives: News

A 3-panel digital menu board system to Inay Filipino Kitchen at Westfield Mall in Fairfield, CA.  The menu board system includes 3 Brightsign HD210 networked digital media players with content design and animation provided by OSM Solutions.  This is a significant upgrade from the previous implementation and design which included only static images of the menu.  The new Brightsign-enabled menu board system features high-definition motion graphics which provide dynamic display of many different menu options available at the restaurant and includes images of Filipino culture.

3-panel digital menu board system at Charley’s Grilled Subs Westfield Topanga mall in Los Angeles.  Two 47″ LG Commercial LCD monitors were installed in the soffit displaying the restaurant menu and a 42″ was installed on the back wall displaying rotating menu item images.

3-panel digital menu board system to Charley’s Grilled Subs at Westfield Century City mall in Los Angeles, CA.  Two 55″ and one 42″ portrait-oriented LG commercial monitors were installed, with the two 55″ monitors in the soffit and one on the side wall of this QSR restaurant in one of the premiere malls in the US.

Menuboardstogo.com deployed three digital menu board systems to Chemeketa Community College in Salem, Oregon.  These menu boards are the first digital menu boards at Chemeketa and will display menu offerings in the newly remodeled cafeteria space named, “The Gathering Place”.  Appropriately named “Midwest Innovations” handles the food services for Chemeketa Community College and Mike DeRocheir of Midwest Innovations says “We’re thrilled to have our new space outfitted with digital menu boards!  They are not only attractive, but they enable us to utilize the same amount of space to display both breakfast and lunch/dinner offerings.  Thank you menuboardstogo.com for providing an affordable solution that meets our needs.”            

Seems like the word is out around the globe!  Menuboardstogo.com was featured in an article at the 2011 OVAB Digital Signage Conference in Munich, Germany.  You can read the article (in German) on their web site: 2011 OVAB Munich Digital Signage Conference, Munich

As digital signage continues to gain traction as the most effective form of in-store advertising, it’s important to consider best practices for deployment. Here are five considerations for best practices after working with retailers in more than 1,000 deployments: 1. A desirable program — build it and they will come Building a program that provides the greatest ROI for the cost is key to ongoing long-term acceptance and widespread deployment. Before committing to a partner and program, ensure that all costs are included — upfront installation costs as well as ongoing management and maintenance costs. The ROI of these upfront and ongoing investments needs to be openly discussed and understood by all participants at the outset. While we have seen many models of cost assignment and sharing, in our experience the most successful deployments have shared a common thread of eligibility for co-op funding. 2. Program management — centralize for peace of mind Once you have a program designed to meet your needs, consider how that program will be managed. This should be as easy and seamless as deployment. Having a partner that is easy to work with is important, and central management can make this process a breeze. With centrally managed digital signage, the vendor often finds any needed repairs and begins a fix before the user can even contact them, and updating messaging is done in an instant. 3. Creative alignment and brand differentiation — leverage and multiply Your digital signage will be most effective if it is creatively aligned with brand messaging. This brand messaging must make the brand stand out from the start. Ensuring that your content developers can integrate the two worlds of brand-compliant, corporate advertising and showcasing special and seasonal offers desired by the independents is a vital step in keeping program satisfaction ratings high. The purpose of POP is to educate consumers on the specific technologies, features and benefits of a product. Informational content creatively displayed on a digital sign in the retail environment can go a long way toward meeting this challenge 4. Display location — go where the eyeballs are Ensuring that your monitors provide the best picture is important, and there so many choices now. Size of the monitor is another decision to be made in conjunction with the retailer and display location. The optimum height for each display is based on each location’s unique footprint and needs. Over the years we found that when it comes to influencing shopper behavior at the point of purchase, the primary location for a display is behind the sales counter. This location serves the dual function of raising brand awareness and driving sales and specials, and at the same time serves to reduce the perceived wait time for customers preparing to make a purchase. Mounting considerations, ceiling, height and other location variables will be taken into consideration by the installers. 5. Display specifications for challenging retail environments — anything is possible Independent retailers of considered purchase products are often in locations not encountered in the standard retail environments. Automotive, motorcycle and outdoor equipment service centers, for example, can present heat, cold, dust and humidity conditions that can be challenging to some electronic equipment. Many showrooms have large glass storefronts, which present unique challenges in terms of glare on displays. Aisle layouts and viewing angles also present visibility challenges that must be overcome. The goal is selection of reliable and functional technology that operates in all conditions and presents your message effectively. REPOSTED FROM: digitalsignagetoday.com

We’re open for business!  We’ll be running a Grand Opening Sale for the month of August!  Menu board kits will be discounted 15%.  Stay tuned for the upcoming press release from ROKU Brightsign and menuboardstogo.com. We hope you find the web site easy to use.  You feedback is always appreciated. – The menuboardstogo.com team

menuboardstogo.com is officially launching August 1, 2011.  watch this space!